Criminal defence · Ontario
For criminal defence firms
Fill your calendar with private-pay criminal defence clients. Qualified consultations with people facing or expecting criminal charges in your jurisdiction, who can afford your fees.
20 qualified consultations in 30 days, guaranteed. Not for every firm — book a call to check if yours is eligible.
Month-to-month · 7-day clarity window, full refund · Runs on your own Facebook and Instagram page
Your calendarIllustrative week
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Screened and qualified by our intake teamExample only — not a real firm’s calendar
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Qualified consultations, guaranteed
In your first 30 days, for eligible firms
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Day clarity window
Unsure after onboarding? Full refund, no questions asked
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Firm per market
Once it’s taken, it’s taken
The pattern you already know
Stop stacking bad consults.
Billable hours going to people who were never going to hire you, and a pipeline you can’t count on. If you’ve run any kind of marketing before, this will feel familiar.
- 01Consults that turn out to be legal-aid seekers, tire-kickers and people hunting for free advice, not the private-pay clients your practice runs on.
- 02Referrals carry the firm — until you need to predict next month. Some months three new files, some months ten.
- 03You are the intake desk: you answer, qualify, and explain what private representation costs, from scratch, on every call.
- 04You’re in court or with a client when the phone rings, and the person who needed a lawyer today calls the next firm.
- 05Reports full of clicks and impressions, empty of signed cases — and no way to tell what a retainer actually cost you.
How it works
From the first ad to a consultation that shows up.
Every step is handled by us. You see the result on your calendar.
1
Targeted ads that find the right people
We run your ads on Meta, across Facebook and Instagram, on your own page. Campaigns are built from detailed, targeted audience avatars for your practice area and your jurisdiction, and managed daily by our in-house media buyers. Exclusive to your firm.
Runs on Meta · Facebook & Instagram
YF
Your FirmSponsored
yourfirm.comLearn more
LiveCriminal defence · Your jurisdiction
People reached0
Inquiries0
Illustrative.
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Our intake team qualifies every inquiry
Using proven scripts built around criminal defence, our intake team speaks with each person. They confirm fit and jurisdiction, the kind of case you would want to take, and intent to retain privately. They also educate the person on why private representation matters and what it involves, and your fee range is explained before anyone books.
FitJurisdictionCase you would takePrivate-pay intentFee range explained
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Booked straight onto your calendar
Only people who pass screening reach your calendar. Before each consult, the case facts and any documents our intake team gathered are sent to you, along with the recording of the intake call, so you walk in prepared.
Case facts sent to youDocuments gatheredIntake call recording
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Confirmed and warmed before they arrive
Reminders go out ahead of the consult, and our team calls to confirm shortly before it. The people on your calendar are expecting you.
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You take the consult. We handle the rest.
Meet the person and sign the client. If someone doesn’t show, we recover the appointment. After the consult, we follow up within the scope you set. You also get a booking system and CRM.
A growth partner, not a typical agency
Look at who does the work.
Most marketing agencies hand you raw leads and stop. Avalent is the growth partner that takes the rest off your desk.
Typical marketing agency
0jobs left on your desk
Avalent
0job: take the consult
Typical marketing agency
Avalent
Run the ads
They do
We do
Call every inquiry
You
We do
Qualify and run the initial intake
You
We do
Explain private representation and fees
You
We do
Gather case facts and documents
You
We do
Book onto your calendar
You
We do
Remind and confirm before the consult
You
We do
Recover no-shows and follow up
You
We do
Take the consult and sign the client
You
You
Leads
Sold or shared across competing firms
Exclusive to your firm
Ownership
Accounts held hostage on exit
You own every account and asset
Contract
12–24 month lock-in
Month-to-month
Reporting
Impressions, clicks, “reach”
Qualified consultations
Guarantee
None
20 qualified consultations in 30 days, for eligible firms
On the record
Real firms. Real numbers.
Watch the full case studies.
Debt recovery law firm
Romaya Law
$400K generated in 3 monthsIn their words.
Firms we work with, on camera.
Straight from the group chats and ad accounts.
Signed clients and booked appointments, as they came in.
The guarantee
20 qualified consultations in 30 days. Guaranteed.
This guarantee isn’t for every firm. Book a call to see whether your firm is eligible — we confirm it with you before anything starts.
Check if I’m eligible7-day clarity window
After onboarding, if you feel unsure, we offer a full refund. No questions asked.
Month-to-month
No long-term contract. Stay because the system is working, not because an agreement says you have to.
You own everything
Your own page and ad accounts from day one. If we ever part ways, you keep it all.
What we promise
- Your calendar only holds people who earned their time on it
- A real criminal matter, in your jurisdiction, from someone who can afford your fees
- Someone looking for paid representation, not just browsing
What we don’t promise
- That every qualified person signs — closing is yours, qualifying is ours
- Case outcomes or legal results of any kind
- Volume beyond what the guarantee states
Exclusivity
One firm per market. Once it’s taken, it’s taken.
We work with a single firm in each market, so your inquiries are never shared with or resold to a competitor down the street. If your market is open, it won’t stay open forever.
Check if my market is open
Before you book
Questions worth asking.
We guarantee 20 qualified consultations in your first 30 days. The guarantee is not for every firm, so the first step is a call: we confirm whether your firm is eligible before anything starts.
After onboarding, if you feel unsure at any point in the first seven days, we offer a full refund. No questions asked.
Our intake team has confirmed that the person is facing or expecting criminal charges, is in your jurisdiction, is a case you would want to take, and can afford your fees. The fee range is explained before they book, and they are walked through why private representation matters. Only then do they reach your calendar. Whether they sign is your call after the consultation.
Yes, with a qualification layer behind it. Raw leads with no intake process are exactly as bad as you have heard; that is a process problem, not a platform problem. Done properly, it reaches people while they are dealing with the charge, often before they have opened Google, so you are the first firm they speak to.
No. We are month-to-month. You stay because the system is working, not because an agreement says you have to.
You do. The campaigns run on your own Facebook and Instagram page and your own ad account. If we ever part ways, you keep everything.
Take the consultations we book and meet the people. If you want to appear in your own ads, we send a short script and you record it in about 30 minutes; we handle all the editing and posting. If you would rather not be on camera, we have other options.
Yes. We work with one firm per market. Once a market is taken, it is taken, and your inquiries are never shared with or resold to another firm.
Criminal defence is our primary focus, and where we have built the deepest playbook. We also support Estate Planning and Family Law for firms that want the same system, each with its own qualifying questions. We work with law firms and lawyers only.
Yes. Our intake team can also work on its own, answering and qualifying the inquiries your firm already receives. Ask about it on the call.
Next step
Let’s see if your firm is eligible.
A straight conversation about your firm, your market and whether the guarantee applies. No pressure.
Book a callOpens the booking calendar right here — no new tab.
- A clear walkthrough of how the system would run for your practice area and market
- Whether your firm is eligible for the 20-in-30 guarantee
- Cost, timeline and what we need from you
- Whether your market is still open