Attn: Criminal Defence Firms
20 Financially Qualified Criminal Defence Consultations In Your Jurisdiction, Within 30 Days — Or You Don't Pay.
Your calendar should only have people ready to retain you.
We install the Retainer Flywheel directly into your firm — it fills your calendar with financially qualified criminal defence consultations in your jurisdiction, filtering out legal-aid seekers, tire-kickers, and unqualified callers before they ever cost your attorneys a billable hour.
Stop stacking bad consults.
Wrong numbers. Tire-kickers. Money on fire while attorneys and staff burn billable hours chasing, filtering, and re-explaining the same story to unqualified callers. If you've run any kind of marketing before, you already know how much garbage comes in — this list will feel uncomfortably familiar.
- 01Leads sold by bottom-feeding middlemen to four other firms, all racing to call the same file first.
- 02Your pages and accounts held hostage the moment you try to leave.
- 03Reports full of impressions and clicks, empty of signed cases.
- 04Long contracts with zero recourse when nothing changes for six months.
- 05Consults that turn out to be legal-aid seekers, not the private-pay clients your practice actually runs on.
Every lead gets called, qualified, and vetted before it ever reaches your calendar.
This is the Retainer Flywheel — Facebook and Instagram ads are just the traffic source. Here's what happens next:
- 01Contacted within minutes — not hours
- 02Asked the right qualifying questions for criminal defence — including whether they can retain privately
- 03Filtered for real case criteria before anything moves forward
- 04Routed straight to your calendar — or re-engaged by email/SMS if they don't book right away
- 05Old way: 10–25 hrs/month, $36,000+/year in unbilled time on lunches and referral chasing
- 06New way: runs in the background and becomes a predictable, month-over-month pipeline after the first 30 days
What We Promise
- Your calendar only contains people who earned their time on it
- A real criminal charge, in your jurisdiction, from someone who can retain privately
- Someone actually looking for paid representation — not just browsing
What We Don't Promise
- That every qualified lead signs — closing is your job, qualifying is ours
- Case outcomes or legal results of any kind
- Volume beyond what the guarantee states
How it works.
No black box — here's the entire process from your first script to your calendar.
Your Brand, Not Ours
Everything runs through your firm's own pages — never a shared account, never a resold lead mill. Every eyeball we generate is built on your name.
We Send the Script — You Just Shoot It
We write the script. You shoot it yourself on your phone, guided by a teleprompter app we set you up with — nothing to memorize. We handle all the editing and polish afterward; the raw footage stays native and selfie-style on purpose, because that's what actually performs. One shoot session (about 30 minutes) covers a full batch of scripts — usually every 3–4 weeks, depending on your campaign volume and ad budget. Not comfortable on camera? We have other creative options.
Discreet Creative Built to Find the Right Person
Someone facing a criminal charge doesn't want their feed announcing it to a friend or an employer — so our creative is low-key and non-identifying by design, speaking to the situation without naming it outright. That's what finds the right person and moves them to a private next step, not aggressive targeting settings.
We Qualify Every Lead, On Your Behalf
When a lead comes in, our own intake team calls them under your firm's brand — not ours. They ask the right criminal defence questions, including whether the person can retain privately, and filter out anyone who isn't a real fit.
Booked or Live-Transferred
Qualified leads go straight onto your calendar. If it's a time-sensitive, red-hot case, we live-transfer the call to your team immediately.
You Just Show Up and Close
That's the entire job on your end — shoot when it's time, take the call, meet the prospect, close the case. We handle everything before that moment.
The system keeps optimizing the longer it runs — and everything we build (pages, accounts, creative) stays yours. If we ever part ways, you keep it all. No questions asked.
Built to remove risk, not just generate traffic.
Every part of the system exists to solve a specific way lead-gen agencies waste your time and money.
Full Account Ownership From Day One
Every page, pixel, and ad account lives under your firm's name — never a shared or resold account. If we ever part ways, you keep everything.
Charge-Specific Qualification
A DUI lead gets different questions than an assault or drug charge lead — and both get different questions than a bail-hearing call. Generic intake scripts don't catch what actually matters for your caseload.
Email + SMS Re-Engagement
A lead who doesn't book on the first call isn't a dead lead — automated sequences bring them back onto your calendar instead of into a spreadsheet.
Month-to-Month, No Contract Risk
Stay because the system is working, not because a 12-month agreement says you have to.
Compliance-Aware, Discreet Creative
No "aggressive defence" claims, no emotional-appeal testimonials — creative that stays inside your bar association's advertising rules and is built low-key by design, because a criminal charge isn't something most people want their feed announcing.
Live-Transfer On Urgent Cases
Time-sensitive charges get transferred to your team immediately instead of sitting in a queue — the first firm to respond gets roughly 78% of clients who are comparing their options.
What actually changes.
We're not pitching you another marketing package. Here's the difference between a growth partner and a typical agency.
| Avalent (Growth Partner) | Typical Marketing Agency | |
|---|---|---|
| Leads | Generated on your own firm's brand | Sold or shared across competing firms |
| Ownership | You own every account & asset, always | Accounts held hostage on exit |
| Qualification | Real people call and qualify before booking | Raw leads dumped straight to your inbox |
| Contract | No long-term lock-in | 12–24 month contracts |
| Reporting | Qualified consultations & cost per case | Impressions, clicks, "reach" |
| Creative | Native, selfie-style — doesn't feel like an ad | Overproduced, generic "professional" spots |
| Guarantee | 20 qualified Criminal Defence consultations in 30 days, or you don't pay | No performance guarantee |
What criminal defence firms say about working with us.
If we don't deliver, you don't pay.
No hostage accounts, no long-term lock-in, no cost to find out if this fits your firm.
20 financially qualified Criminal Defence consultations in 30 days — or you don't pay.
Month-to-month by default. Leave anytime — nothing locks you in.
Every account, page, and piece of creative is yours from day one — no hostage situations if you leave.
A straight 30-minute breakdown of your growth plan — no pressure to commit to anything.
Questions worth asking.
How does the guarantee actually work?+
20 financially qualified Criminal Defence consultations within 30 days — or you don't pay. It applies when your ad budget is at least $3,000–$5,000/month and when your team actually attends the consultations we book. If meetings are booked but not attended, that's outside what the guarantee covers.
What does "financially qualified" mean?+
It means intake has confirmed, before the call reaches you, that the prospect can and intends to retain privately — not pursue legal aid or duty counsel. That's the one thing we can actually verify on an intake call, so it's what we guarantee against, rather than promising case value or outcome, which is your judgment call to make after the consultation.
Does Facebook and Instagram advertising actually work for criminal defence?+
Yes — but only with a qualification layer and creative built for discretion. Someone facing a charge is often reluctant to interact with anything public-feeling on a feed a friend or employer could see, so our creative stays low-key and non-identifying, and moves to a private next step fast. Raw Meta leads with no intake process are exactly as bad as you've heard; that's a process problem, not a platform problem. And it reaches people during the moment they're actually dealing with the charge — often before they've opened Google — so you're the first firm they encounter, not the fortieth bidder on a $200–$600 click.
Am I locked into a long contract?+
No. We're month-to-month by default. A longer-term option exists if you want it, but nothing locks you in — you can leave anytime.
Who owns the accounts, pages, and creative?+
You do — from day one. Full ownership, no hostage situations if you ever decide to leave.
Do you only work with criminal defence firms?+
Criminal Defence is our primary focus, and where we've built the deepest playbook — the qualifying questions, the creative approach, and the guarantee itself are all built around it. We also support Estate Planning, Family Law, and Immigration for firms that want the same system, each with its own qualifying questions.
Do you work with other industries?+
No — law firms and lawyers only.
What do I actually have to do?+
Shoot your scripted videos roughly every 3–4 weeks (about a 30-minute session — we send the script, you just shoot, we edit), then take the qualified calls we book for you. We handle everything else.
20 qualified Criminal Defence consultations in 30 days. Or you don't pay.
Your calendar should only have people ready to retain you — everything before that moment is on us.
Opens the booking calendar right here — no new tab.
What You'll Get On This Call
- A straight, 30-minute breakdown of exactly how we'd grow your case load
- A walkthrough of what your ad strategy and campaigns would actually look like
- A clear view of cost, timeline, and how the guarantee applies to your firm
- No pressure pitch — just a plan you can see before you commit to anything